Indonesian Tourism Brand

Wonderful Indonesia is the promise of Indonesian tourism to the world. The word “Wonderful” conveys the promise that Indonesia is rich in wonders, both from a human and a natural perspective, that stirs the heart and promises new and interesting experiences for tourists.

Source : Republika

The Meaning of the Indonesian Tourism Brand

1. Enchanting Spirit

Incredibly charming, charismatic, full of life and humble.

2. Exciting

Fun with all my heart; touch people's emotions and awaken the curiosity of tourists.

3. Magnificient

The uniqueness and richness of style, manners and elegance in all categories.

4. Expressive

Expressionist, very honest and shows emotion spontaneously.

The Thematic Wonders Experience

Indonesia has many variations of products, so that in building a brand, a guiding concept must be given that can separate the product and create different insights from each of its wonders, so that people can feel the story behind its existence.

a. Natural Wonders

b. Sensory Wonders

c. Cultural Wonders

d. Modern Wonders

e. Adventurous Wonders

10 "Bali Baru"

Sumber : SINDOnews

That picture is Danau Toba that located on North Sumatera. It is one of 10 "Bali Baru". The 10 "Bali Baru" are :

1. Danau Toba, North Sumatera

2. Tanjung Lesung, Banten

3. Candi Borobudur, Central Java

4. Wakatobi, Southeast Sulawesi

5. Labuan Bajo, East Nusa Tenggara

6. Morotai, North Papua

7. Belitung, Bangka Belitung

8. Kepulauan Seribu, DKI Jakarta

9. Bromo Mountain, East Java

10. Mandalika, West Nusa Tenggara

The government wants other destinations outside of Bali that in the future can compete with Bali while still fulfilling the elements of the tagline Pesona Indonesia or Wonderful Indonesia (natural wonders, sensory wonders, cultural wonders, modern wonders and adventurous wonders) and sustainability aspects.